Insurance for Businesses, Families & Organizations
One Agency for All Your Insurance Needs
The George B. Ford Agency (GBF) has been matching its clients with the right coverage for their business and personal assets for over 80 years. Over the years, GBF has matured into an agency that offers a variety of insurance products and risk management services through standard insurance carriers as well as specialty markets. With a high attention to detail and customer experience, our insurance agents at GBF have been able to develop strong relationships with many of the nation’s top insurance companies, which translates to more options for clients.
Insurance Solutions for Every Stage and Need

Business Insurance
Protect your business with custom packages for property & casualty, general liability, professional liability, commercial auto, and workers' compensation.
Employee Benefits & Group Health
Offer your team competitive health insurance, dental, vision, disability, and life plans-plus guidance on compliance and plan design.
Personal Insurance
Safeguard your home, auto, life, and valuable assets with policies built for Michigan families, including umbrella and specialty coverage.
Local Service, Regional Reach
Offices in Novi (Detroit metro) and Grand Rapids, serving clients statewide with local advisors who know Michigan's industries and neighborhoods.
Get Your Coverage Reviewed by Local Insurance Advisors
George B. Ford Agency is trusted by organizations and families for responsive service and comprehensive solutions; wherever you live or work across the country. Let's make your next insurance decision simple, clear, and built for your future.


